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Thankful For: 5 Ways Social Media Marketing Benefits Small Businesses

Last updated 3 years ago

As we enter the holiday season, now is a great time to reflect on everything we have to be thankful for. Right now, more and more small businesses are using social media to market their products and services. So, this week, we want to recognize five ways social media benefits small businesses.

1) It’s Flexible & Real-Time.

One huge benefit of social media as a marketing platform for small businesses is that it’s an incredibly flexible medium to use. Whether you’re B2B or B2C, you can use social media to market your small business brand. Plus, there are a variety of tactics, tools, and strategies you can use to build your own program that fits your market, industry, and in-store needs.

2) It’s Real-Time.

Another huge benefit to using social media to market your business is that it’s a quick, real-time way to share information, offers, testimonials, tips, and more. This offers a very agile way to market your business, because you can go from concept to creation in a matter of moments.

3) It’s Accessible & Affordable.

Not only is social media fast and flexible to use, it’s also cost-effective. There are a variety of tools and platforms available to choose from. And, experts say that social media is actually helping level the playing field for small business owners.  It just takes an investment of time and talent to use these tools and tactics effectively.

4) It’s Personal & Authentic.

Another benefit to using social media to market your small business is that it truly helps bring your business to life online. As many ReachCast clients have seen, sharing images, stories , and events from your small business is a great, effective way to spread the word and keep customers talking about you online.

5) It’s Everywhere, All the Time.

More and more consumers are spending a great deal of their time on social media. In fact, a recent report showed that 25% of all website pageviews in the U.S. are on Facebook alone. As a small business owner, having the ability to reach local consumers where they are spending time online is incredibly powerful. Social media offers the ability to connect with large numbers of people easily, at any given time. So any business that has a dynamic social web presence has the ability to be in front of people where they spend a good deal of their time.

Using social media to market your small business definitely offers a lot to be thankful for. What would you add to this list? Let us know by leaving a comment!

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About the Author: Tiffany Monhollon writes about social, marketing, and small business success as the lead blogger for ReachCast, a service that helps local business owners develop their web presence.

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