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Why Do Facebook Fans "Like" and "Unlike" Brands?

Last updated 2 years ago

Why do some fans "like" brands on Facebook? And why do some choose to "unlike" brand pages? 
 
Recent studies have found that 43.5% of people follow brand pages so they can take advantage of special offers and deals from the brand. It's the top reason consumers "like" a page. Additionally, consumers follow brands because they are already a customer, the brand's content is interesting or entertaining, or their friends like the page. However, studies also show that 42% of fans who "unlike" brand pages do so when the brand's posts stop offering the same financial, informational, or entertaining values. In addition, 42% of consumers said they stopped following a brand because the brand was posting too frequently. 
 
This infographic outlines some of the reasons people like and subscribe to a brand – as well as some tips on what you can do to keep the fans and followers you have!

This study illustrates why it's important to consider your posting strategy carefully and adjust your tactics if you ever notice a drastic spike – or drop – in "likes." It's also important to remember that many of your fans are supporters, potential customers, and oftentimes your biggest advocates who help you build your brand. And because they also have the power of influence, it is becoming more essential for you to build and maintain a good fan base to generate leads, boost your reputation, and develop loyalty – all of which help your small business succeed.  
 
What are some of the most successful ways you have found to connect with your fans and subscribers? Let us know in the comments! 
 
About the Author
Tara Banda writes about how small business owners can reach local customers through social media and online marketing for the ReachCast blog
 

 

 

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