For local businesses and big brands alike, building trust with potential customers is an important part of getting their business. But with so many businesses often vying for the same customers, having a positive online reputation and earning consumers’ trust can be the key to standing out over a competitor.
According to a new study reported by eMarketer, 84% of survey respondents said brands needed to prove they were trustworthy before they would interact with the brand online, with customer reviews on social networks being the top factor in building trust.
The study also demonstrated that mobile content and videos are important factors in building trust with online consumers. In fact, 54% of respondents said mobile content helps a brand build trust when that content provides useful and applicable information rather than showcasing products or promotions, and 52% found mobile content useful in building trust when it showed “real-world” solutions close to their current geographic locations.
As online marketing continues to grow, it’s important for businesses to provide authentic and useful information to potential customers across a variety of platforms. Providing reviews and recommendations on social media sites as well as offering helpful, localized content can help your business build trust with consumers and help drive prospects closer to a sale.
In what ways are you building trust with consumers? Have you used social networks, mobile marketing, or videos to deliver helpful information to your customers and prospects? Let us know in a comment!
Tamara Weintraub helps equip small business owners with information about local online advertising, social media, and content marketing as a writer for the ReachLocal blog.