Using video is a great way to market your small business online. People love watching and sharing videos, because it’s interactive and engaging content. The sky is the limit to what you can share and how creative you can get when creating online videos for your small business. So, here are 10 ideas you can use to get started, featuring online videos created by our very own ReachCast clients!
1) Creative Employee Features
As a small business owner, your staff is a great resource to reach out to for content and video ideas. ReachCast clients Muzi Chevrolet tapped into the creative genius of a technician who wrote a song about the Chevrolet Cruze to create this fun, entertaining video.
2) Tutorial Videos
Tutorial videos are a great way to showcase your business expertise and knowledge.
3) Product Knowledge & FAQs
How do you find the perfect diamond earrings?
ReachCast client Mervis Diamond Importers shares knowledge and expertise about how to shop for diamonds , from flash to size to budget to metals. Is a screw-on earring better than a notched post? How do you insure diamonds? FAQ videos are a great way to share your expertise with consumers.
4) Special Events & Media Coverage
If your business helps put on special events, you can showcase your products and services in action like ReachCast clients Four Flashes Photo Booth did with this video, which showcases one of their photobooths being filmed in action on the TLC show “Four Weddings.”
This behind-the-scenes peek at the event, and the filming, was a hit with fans and followers. Plus, using keywords like “TLC Show” and “4 Weddings,” this video may also be found by fans of the show, extending the reach of the brand.
5) Behind the Scenes Videos
A behind the scenes video can highlight testimonials, onsite footage, and business owner interviews, giving potential customers a sneak peek at what it’s like to do business with you. One ReachCast client, The Dental Comfort Zone, showcased Dr. Jerry Gordon at work along with testimonials and comments from satisfied customers in a behind-the-scenes testimonial video called “The Painless Dentist.”
He also creates behind the scenes demonstrations of dental procedures, tallying up over 1.5 million video views on his YouTube channel. Videos like this Root Canal Demonstration show a behind-the-scenes walkthrough of a dental procedure with video of the procedure that then goes back and narrates step-by-step.
6) Service Demonstration Videos
Canine Obedience Unlimited shows a short demonstration of training with a 10-week old puppy in this 1-minute video to showcase what they can do with puppies of such a young age in just three weeks of training.
Plus, who doesn’t love a video of an adorable puppy!
7) Customer Appreciation Events
Do you host customer appreciation events? This is a great excuse to create video and post it online. And, you don’t have to use expensive equipment to create and share fun, interesting videos.
The Gents Place, a local men’s spa, created this short iPhone video of a Mojito Mixer they hosted for clients and guests, showcasing the facility, the consumers, and the fun in under a minute!
8) Product and Service Overviews
You can create an informative, brochure-style video using music, images, and text to inform customers about different product and service features.
9) Customer Testimonials
Do you have happy customers? Consider creating videos that showcase them talking about their products and services like SLEEK Surgical & Med Spa, a ReachCast client in New York, did.
Have your customers put their experience in their own words to create a powerful video testimonial you can share online.
10) Site & Facility Tours
Create a video showcasing your facility or grounds to give customers an idea of what to expect.
Canine Obedience Unlimited created this walking video tour of the Greenbriar Pet Resort to give potential consumers a look inside the facility so they could see for themselves exactly where their pets would be lodging.
There you have it! 10 ideas you can use to create fun, interesting videos to help promote your small business online.
Have you ever created and shared online videos? Any other tips or ideas to share?
To find more resources to help you create and market online videos, ReachLocal offers TotalVideoNow, a turnkey video production service, and ReachCast, a Web Presence Optimization service that puts more of your content in more places to help you get more customers. To learn more about these solutions, contact your ReachLocal representative.
About the Author
Tiffany Monhollon writes about social media, marketing, and small business success as the lead blogger for ReachCast, a service that helps local business owners develop their web presence.