Social media sites like Facebook, Twitter, and LinkedIn frequently make updates and changes in order to improve the experiences for both consumers and brands. And if your small business has a presence on these social media sites, it’s in your best interest to stay up-to-date with the changes in order to get the most out of your social media profiles and provide the most relevant types of content to your fans and followers on those sites.
Here are a few recent updates and news from LinkedIn, Twitter, and Facebook that you should know about:
LinkedIn Launches New Company Page Layouts
Is your small business using LinkedIn to connect with consumers or other professionals in your industry? If so, you will soon notice that your LinkedIn Company Page has a new look and feel. One main difference is that you will now be able to upload a large image to the top of your page. Other features include a prominent “Follow” button, a more relevant news stream that displays updates to the right followers on LinkedIn, and a cleaner layout to help viewers quickly find information about your business such as products and services and career opportunities.
These updates will not only help you promote your brand on LinkedIn but also separate you from other businesses within your industry and help you reach the right audience. LinkedIn has updated just a handful of company pages to demonstrate the new look and feel, but all pages will see the change by the end of the year. Until then, now is a good time to set up and optimize your LinkedIn Company Page if you have one or create one if it is right for your business.
Twitter Enables Embedded Timelines
You may have noticed that some businesses have a Twitter stream of their mentions on their website or company blog. This embedded tweet feature has been available for a while, but Twitter recently announced an enhanced version that allows you to embed an interactive timeline of tweets. This Twitter timeline feature enables consumers to both see your activity and interact with you directly from your website.
It's important to note that if you decide that the Twitter embedded timeline fits into your social media marketing strategy, you must be active and responsive. Your tweets and tweets that mention your name will now be at the forefront of your Web presence, especially if you embed the Twitter timeline on a page on your website that sees a lot of traffic. So, you’ll need to consistently post fresh content from your account and keep a close eye on your @ mentions to make sure your site visitors are seeing recent and positive content about your business.
Facebook Releases Facebook Advertising Study
Facebook can be a very useful place to advertise your business, products, or services because of its vast audience. In a recent infographic, Facebook illustrates the results of advertising on its site. According to this Facebook infographic, in a study of 60 Facebook advertising campaigns, 70% of businesses saw a 3x return on their investment, and 49% saw a 5x or greater return based on their advertising spend and offline sales.
The total spend on social media advertising spend on social media advertising is set reach $4.8 billion in 2012, up 23.6% from last year. So, if you have considered using Facebook advertising, or any other forms of social media advertising, make sure you understand the audience you want to target in order increase your chances of reaching the right consumers.
Which of these social media updates will have the biggest impact on your business? Do you plan to take advantage of the Twitter embedded timeline or Facebook ads for your small business? Let us know in a comment!
- Social Media 101: Getting Started on Top Networks
- LinkedIn Tips: Using a Company Profile for Your Business
- How To: Respond to a Negative Twitter Reply or Complaint
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