Holiday and seasonal marketing is traditionally a great way for small businesses to gain awareness with local consumers. And, this Valentine’s Day, consumers are expected to spend an average of $116.21 each, up 11% from last year. But Valentine’s Day marketing isn’t just for restaurants and retailers. Other small businesses can use the holiday as a reason to reach out to customers to show appreciation, offer a discount, and more.
So, this year, how can your small business use social media as an opportunity to connect with customers? It’s just two weeks away, so here are five Valentine’s Social Media Marketing ideas you can use immediately!
1) Change Your Social Avatars & Build Awareness for a Cause
A simple way to celebrate Valentine’s Day on social media is to change your social avatars – the pictures on your sites and profiles. You could add some hearts or color to your current profile pic, or find a themed image. Or, consider adding an avatar or editing your image to support a cause or organization you want to help build awareness for.
Example: Notice something a little different this week? In honor of Valentine’s Day, we changed our Avatar to the logo for the local women’s shelter to show the love and help build awareness for the great work they do. Change your avatar too to help spread the word! Learn more about the organization at their website.
2) Create a Valentine’s Coupon or Deal for Twitter and Facebook Followers
Restaurants, spas, and retail stores can offer Valentine’s packages, promotions, and deals. But other local businesses, like plumbers, auto repair shops, and eye doctors, can offer holiday deals too! Offer a discount or coupon like 10% off a popular service or product to all your social media fans or followers.
Example: Not sure what to get her this Valentine’s Day? Forget the flowers and get something she ‘s really been wanting. Get that engine noise she’s been complaining about checked out! We’re offering 10% off of tune-ups for all social our fans and followers Valentine’s week. Just bring in this message for your discount, and we’ll throw in the card and chocolates so you’re not empty handed!
3) Share a Social Media Customer Appreciation Valentine
To spread the love, consider creating a branded digital Valentine card to post to your Facebook fan page and share on Twitter to express your appreciation for your customers. To help your message spread, combine this idea with a social coupon or discount so fans will pass along the Valentine’s message to their friends. All you need is a clever, sincere or unique message, a good offer, terms and restrictions (like with any coupon or offer), and a nicely designed image that can easily be shared online.
Example: We Heart Your Business! Thanks for being a loyal customer. Please enjoy 10% off your next hair cut when you present this coupon, and pass this card along to share the savings with those you love!
4) Host a Valentine’s Day Video Contest
Want to get more content and testimonials about your brand? Host a video contest asking customers to share a 60-second clip about why they love your local business, and offer a prize like a gift certificate or service package for the winner. If you’ve never done a giveaway before, you’ll need to make sure to have official rules and guidelines created that you can post online to share when you promote the contest. Then, create a blog post to serve as the page you’ll promote online. Ask fans to post their testimonial videos on your Facebook page (if you have that feature enabled) or have them upload and post links to YouTube videos in your comments section. How to pick a winner? Have a random drawing, or judge for the best video – whatever fits your style!
Example: Looking for the perfect Valentine’s Gift? Enter our “I Heart Dallas Spa” video contest for your chance to win a $500 Spa Package (a great gift for you – or someone you love). To enter, create a 60-second video sharing why you love Dallas Spa, post the link to the video here or our Facebook page, and read our full terms and guidelines, since terms and restrictions apply. We’ll announce the winner on Feb. 14!
5) Show Love to a Local Charity for New Fans and Followers
As social media has become more widespread across business disciplines, many companies are finding ways to champion charities and causes, integrating “social good” into their marketing mix. So, for this holiday, consider donating $1 to your favorite local charity for each new Facebook or Twitter follower you get during the week of Valentine’s. Simply benchmark your number of fans and followers before the week (take screen shots to document this number), share your goal with fans, spread the news, and follow up on the promise! If you have a limited budget, consider adding a cap to the amount you will donate.
Example: To celebrate Valentine’s Day and spread the love to our favorite local charity, we’re giving $1 to the local Boy’s and Girl’s Club for each new fan or follower we get this week, up to $500! With 255 Facebook fans and 145 Twitter followers, can we double them both? Spread the word to help make a difference!
Bonus: Get More with Integrated Campaigns
To get even more traction, consider combining several of these ideas to create a Valentine’s campaign, or extend the reach of your offline holiday promotions by sharing them on your Facebook and Twitter pages, too!
Does your small business use holidays to reach out to local consumers? Are you integrating your campaigns and making them social? Share your stories in the comments section!
About the Author
Tiffany Monhollon writes about social media, marketing, and small business success as the lead blogger for ReachCast, a service that helps local business owners develop their web presence.