Foursquare recently upgraded its local business pages to help businesses better market themselves to local consumers. With the popularity of social media and 24/7 mobile connectivity, Foursquare has reached over 6 million users in the last year. And now it’s even easier and more rewarding for local businesses to join a location based service to connect with more local consumers.
Creating a Foursquare page for your business is simple. If you don’t already have an account on Foursquare, you can create a new one, or sign up using your existing Facebook account. Then, follow these three simple steps and you’ll be well on your way to driving more visits, engagement, and word of mouth from social and mobile consumers in your local area.
1. Claim Your Business
To claim your business on Foursquare, search for it by typing in your business name and city in the provided search field at the top of the page. If your business does not show up in the search results, scroll to the bottom of the results page and click “Add a New Venue to Foursquare,” then fill out the required information to get your company listed.
Conversely, if your business does appear in the search results, click the link to view your business page. Then, click the “Claim my Business” button located in the top right-hand corner, shown in the above image (1). Once you’ve added or claimed your venue, you can update it by editing key business information like your physical address, phone number, and business hours (2), as well as by adding links to your website and Twitter account (3), which gives consumers even more venues for engaging with you online.
2. Create a Superb Special
One unique feature that makes Foursquare popular with businesses and customers alike is the ability to offer specials or discounts to fans. To entice people to check in, you can create a special that is automatically displayed to your Foursquare customers, like “20% off your meal when you check in 5 times.” Offering discounts for first-time or multiple check-ins is a great way to get new customers to your venue and to encourage loyal customers to visit more often and bring their friends. You should also create a special offer for the “mayor,” or most frequent visitor, such as a free drink or 50% off their next in-store purchase. Need some inventive ideas? Consider offering one of these creative Foursquare specials, like a reserved parking spot for the mayor.
3. Measure Your Results
Last, use the built-in analytics tool to collect and use data about your Foursquare customers. The site’s Venue Stats tool offers real-time data about the customers who check in to your business, like their demographics, frequency of visits, time of day breakdown, and more. This lets you see how your presence on the site is impacting actual customer visits and use your results to tweak your marketing efforts.
You Joined Foursquare – Now What?
Now that your business is active on Foursquare, follow some of these best practices to get more customers through your door.
- Promote your business. Use other marketing methods – like your website, social media pages, emails, and in-store signage (like a poster or window decal) – to tell customers to check in.
- Change your specials frequently to entice new customers to try your business and keep existing customers coming back.
- Educate your staff on how to redeem specials and provide great customer service. This will drive repeat visits and encourage customers to share great tips about your business with other users.
- Combine marketing tactics. Ask customers who check in to also leave you a review on Yelp, follow your other social accounts, or to share their check-ins on Facebook or Twitter, driving more positive reviews and word of mouth.
- Track and target customers. Use data from the site’s analytics to create targeted specials and reach out to more local consumers.
Get More from Foursquare
One of the draws for customers to check in to local businesses is to collect badges. Take advantage of this competitive aspect of this application and host a swarm badge party, like AJ Bombers burger joint in Milwaukee did. Get 50 or more people to check in to your venue – your customers will earn their badges and you’ll benefit from a whole swarm of new and existing customers.
There you have it – the simple way to claim your local business on Foursquare to connect with local online and mobile consumers. If you have any questions or want to learn more about getting started, visit foursquare.com/business/venues or read the Foursquare for Business FAQs.
Have you claimed your business on Foursquare? Let us know how it is helping your local business in the comments section.