With smartphone ownership growing by 72% a year, there is no doubt the rise of mobile usage is leaving many businesses wondering how they can ensure consumers can find and engage with them via their phones. In fact, Morgan Stanley predicts at the current rate of change and adoption, mobile Web usage will surpass desktop Internet usage by 2015. Therefore, if you aren’t offering a mobile-ready experience to consumers searching for you on their phones, it could mean lost customers. Plus businesses that take advantage of this trend now will build more momentum with these three core benefits of mobile-ready sites.
Get Customers Via Mobile Search
More and more consumers are searching for businesses via their mobile phones. In fact, research suggests that that nearly 16% of all searches in 2011 will be on mobile phones. Additionally, Google data on the U.S. smartphone users states that 88% of people looking for local information have taken action within a day. So businesses with a mobile-ready site are much more likely to avoid losing potential customers who are ready to take action.
Get Higher Engagement
Not only do you want users to have a good experience when they land on your site, but you also want them to engage and convert when they get there. Research from Omniture found that: “mobile-optimized experiences produced an average 75% higher rate of engagements per visit for mobile users.” More importantly, well-designed mobile-ready sites focus on providing the mobile user what they need on the go like phone number and address.
Improve Visibility for Your Brand
By enabling a mobile-ready website for your visitors, you are also building the image of a savvy brand. When consumers have a positive online experience, it can lead to a better brand image for your company. Consumers are making judgments every day based on their experience with your brand across a variety of media types. So depending on your target audience and the competitiveness of your industry, a mobile-ready site may be what differentiates you in the market.
Get A Mobile-Ready Site With ReachCast™
There are many tools and services you can use to get a mobile-ready site. When we built ReachCast, our goal was to optimize and improve the Web Presence of our customers across many sites and devices. With ReachCast, every Cast page is automatically mobile-ready the day it’s published. Not only does it feature a fast loading page with clear calls to action such as a phone number and the ability to easily navigate content, but it is also aimed at improving conversions. Overall, businesses that are planning and preparing to offer a mobile-ready site are better positioned to capture customers where they are surfing, searching and socializing online - even on their mobile phone.
If you would like to learn more about ReachCast, check out this video tour or give us a call at (972) 267-2222
Mike Merrill leads the content marketing team at ReachLocal and writes about technology, social media, personal branding and his love of bacon. He speaks regularly on social media and leads the Social Media Club of Dallas.