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    Social Media and the Impact on Small Business Marketing

    Last updated 2 years ago

    Understanding the impact social media has on a small business is becoming more important as more potential consumers join and spend a large amount of time using social networks. A recent Pew Internet social media research discovered that 66% of adults online use social networking sites
    However, as the infographic below illustrates, potential customers’ participation in social media is the number three reason small businesses use social media. What else drives small business owners to create a profile on social networking sites? How do their ideas about social media differ from their consumers? And how can investing in the knowledge of an expert potentially help the bottom line? Check out the infographic from Intuit below to find out.

    How does this affect small business’ customer acquisition and retention efforts? Here are a few key takeaways to keep in mind:
    1) Businesses engaging with customers on Facebook build loyalty and drive word of mouth.
    With approximately 9 million small businesses on Facebook, it is becoming more important for small business owners to develop a social strategy that differentiates them from their competitors online. Connecting with fans who are current customers not only builds loyalty, but also increases the chance that they will recommend the business to their friends. And as 51% of potential consumers who fan a business page become purchasers, friend recommendations can be a great boost for business.
    2) Special deals and offers are the top reasons consumers follow a brand on Facebook. 
    About 37% of consumers stated that special offers and discounts were the main reason they followed a business on Facebook. Offering incentives is a great way to reward followers, creating an engaged community and developing a dynamic Web presence.  
    3) Social Media Experts can help take the burden off building and managing social media pages.
    From a small business owner’s perspective, the low cost and small amount of work to run a social media page are the top reasons to create a social media presence. However, as the research shows, one of the main reasons small business owners don’t comment or respond to fans is because they don’t have the time. Not only can hiring a social media expert help you grow and maintain a social presence, provide strategic thinking, manage online reputations, and potentially increase sales, it also allows small business owners to do what they are experts in – their business. 
    How has social media changed the way you connect with your consumers? Let us know in the comments! 

    Learn More
    If you are interested in learning more about how our ReachCast service can partner your small business with an expert Web Presence Professional who will help you leverage social media for your small business, feel free to contact us.
    About the Author
    Tara Banda writes about how small business owners can reach local customers through online marketing and social media for the ReachCast blog. You can connect with her on Twitter
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    Why Do Facebook Fans "Like" and "Unlike" Brands?

    Last updated 2 years ago

    Why do some fans "like" brands on Facebook? And why do some choose to "unlike" brand pages? 
    Recent studies have found that 43.5% of people follow brand pages so they can take advantage of special offers and deals from the brand. It's the top reason consumers "like" a page. Additionally, consumers follow brands because they are already a customer, the brand's content is interesting or entertaining, or their friends like the page. However, studies also show that 42% of fans who "unlike" brand pages do so when the brand's posts stop offering the same financial, informational, or entertaining values. In addition, 42% of consumers said they stopped following a brand because the brand was posting too frequently. 
    This infographic outlines some of the reasons people like and subscribe to a brand – as well as some tips on what you can do to keep the fans and followers you have!

    This study illustrates why it's important to consider your posting strategy carefully and adjust your tactics if you ever notice a drastic spike – or drop – in "likes." It's also important to remember that many of your fans are supporters, potential customers, and oftentimes your biggest advocates who help you build your brand. And because they also have the power of influence, it is becoming more essential for you to build and maintain a good fan base to generate leads, boost your reputation, and develop loyalty – all of which help your small business succeed.  
    What are some of the most successful ways you have found to connect with your fans and subscribers? Let us know in the comments! 
    About the Author
    Tara Banda writes about how small business owners can reach local customers through social media and online marketing for the ReachCast blog


    The Value of Building Your Fan Base

    Last updated 2 years ago

    As a local business owner, it's critical to build your business web presence so you're found by consumers wherever they are spending their time online, from search engines to social media sites and beyond. When it comes to social media marketing, establishing and growing your fan base is important, too. Just how important? 

    For starters, in one study, 50% of small business owners reported gaining new customers via social media sites like Facebook and LinkedIn, as noted in a recent infographic by Kissmetrics. Plus, people are more likely to buy from brands they follow on social media sites. In fact, the same infographic noted that 64% of Twitter users would more likely to buy from a brand they follow on Twitter. 

    For more information on the importance of building your fanbase, check out this infographic: 

    Is your business focused on establihsing its web presence and building fan base? Share your experience in a comment! 

    About the Author
    Tiffany Monhollon writes about social media, marketing, and local business success as the lead blogger for ReachCast, a service that helps local business owners develop their web presence.

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    Facebook Facts: What's An Average Day on Facebook?

    Last updated 2 years ago

    Did you know that American Internet users spend more time on Facebook than any other site? Not only is it the site with the second-largest U.S. audience, just behind Google, but it far surpasses every other site in the top 10 of most popular websites, according to data from Nielsen, with the average user spending more than 7 hours and 45 minutes each month on the site.

    No wonder it's a popular site for marketing and engaging with consumers. 

    So, what does the average user do on Facebook each day? Here's a glimpse into Facebook habits courtesy of creative agency JESS3.

    How does your Facebook use stack up to these numbers? What do you think this means in terms of using Facebook to market your business online? How are you using Facebook to engage with local consumers? Share your thoughts in a comment! 

    About the Author
    As the lead blogger for ReachCast, Tiffany Monhollon shares practical tips and insights about reaching consumers across the web. Follow her on Twitter and Google+

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    Why Web Presence Matters: A Look at Every Minute On the Internet

    Last updated 2 years ago

    Optimizing your business web presence is more important than ever. Just how important? Well, to put things in perspective, it’s important to understand just how much is happening online – every single minute of every day.

    For example, every 60 seconds, over 60 new blogs are launched, more than 600 videos are posted online, and Google is searched nearly 700,000 times. Every single minute.

    To make sure your business is found by local consumers who are watching online videos, reading blog posts, and searching Google for local keywords, and more, you have to build a business web presence. To learn more about what happens ever minute on te Internet, check out this infographic by Go Gulf.

    How is your business establishing its web presence? Share your favorite sites and tips in a comment!

    About the Author
    As the lead blogger for ReachCast, Tiffany Monhollon shares practical tips and insights about reaching consumers across the web. Follow her on Twitter and Google+

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